Consumer Technology Nsights Map
Sun Jen Yung, Partner, Head of Digital Media, Nfluence Partners
Kelsey Vinson, Vice President, Nfluence Partners
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Consumers’ routines look very different today than they did 24-months ago—everything from work to buying food to exercise is infused with a bit more reliance on technology. We believe that while some of the Covid-induced spikes were more fleeting, there are lasting impacts and fundamental shifts in consumer behavior toward technologically oriented, digital-focused consumer brands. To depict the change in consumer preference for digital and omnichannel experiences, our team has mapped out the industry—specifically analyzing the fitness and food sectors—in our 2022 Consumer Tech Nsights Map.