Customer Experience & Engagement Nsights Map
John Sternfield, Managing Director, Nfluence Partners
Brewer Stone, Partner, Nfluence Partners
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With the wave of digitalization prompted by the pandemic, companies of all sizes are implementing creative tactics to keep consumers engaged. Brick-and-mortar businesses have shifted focus to digital interface personalization and streamlined omnichannel offerings, while digitally-native companies have implemented state-of-the-art customer experience technologies, more user-friendly platforms, and enhanced personalized communications efforts. To depict the change in market focus and innovation, our team has mapped out the customer experience and customer engagement industry in our 2022 CE CX Nsights Map.