Market Briefing – Consumer Data Analytics: Q2 2021

By Brewer Stone, Partner, and John Batdorf, Partner, Nfluence Partners

brewer@nfluencepartners.com and john@nfluencepartners.com

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In dynamic and competitive markets, customer data is increasingly crucial for companies to drive home relevant marketing and advertising and improve customer engagement and experiences, ultimately leading to an improved bottom line. At the same time, increased awareness of customer data and privacy issues has put a spotlight on the industry, with ongoing moves to limit or eliminate key data technologies such as cookies and MAIDs amidst increasing political pressures and legislation. We review the current trends in Consumer Data Analytics, review the impact for these trends and COVID-19 to M&A activity and share our Market Map on the many companies providing solutions in the space.

 

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