With the wave of accelerated digitalization prompted by the pandemic, companies of all sizes are implementing creative tactics to keep consumers engaged. Brick-and-mortar businesses have shifted focus to digital interface personalization and streamlined omnichannel offerings, while digitally-native companies have leveraged state-of-the-art customer experience technologies, more user-friendly platforms, and enhanced personalized communications efforts. To depict the evolution of market focus and innovation, our team has mapped out the customer experience and engagement industry in our 2022 CE CX Nsights Map.
During the recent, third event in our Media and Music Salon Series—”The Creator Economy in 2022: Creators, Community, & Monetization”—a curated group of industry experts shared their thoughts on the evolution of the creator landscape. Based on the MMSS discussion and our own industry insights, we have put pen to paper on five major takeaways impacting the Creator Economy today, including how we define the term “creator,” the need for specialized tools to serve different types of creators and the niche communities within their audiences, the varying degrees to which creators emphasize monetization, and the effects Web3 may have on the creator economy.
Consumers’ routines look very different today than they did 24-months ago—everything from work to buying food to exercise is infused with a bit more reliance on technology. We believe that while some of the Covid-induced spikes were more fleeting, there are lasting impacts and fundamental shifts in consumer behavior toward technologically oriented, digital-focused consumer brands. To depict the change in consumer preference for digital and omnichannel experiences, our team has mapped out the industry—specifically analyzing the fitness and food sectors—in our 2022 Consumer Tech Nsights Map.
Customer relationships have long been tied to the profitability and lifespan of brands—but COVID has turned up the heat. Efficient customer-focused solutions are now table stakes in the pandemic and work-from-home culture. No longer just a capability of enterprise organizations—companies of all sizes have started to adopt more personalized communication efforts, user-friendly platforms, and AI and data-centric solutions thanks to evolving technology offerings.
Leaning on digital, omnichannel, and in-store technology ambitions, both consumers and brands are proving that digitalization and virtualization are here to stay in the wake of pandemic-induced shifts. We are seeing a rapid acceleration of consumer demand and investor appetites, specifically within the fitness and food tech spaces. The market is hot—but still presents great opportunities for investors and companies. We’ve compiled our analysis in our 2022 State of the Market: Consumer Tech report.
Leveraging our extensive industry-specific knowledge of the wellness tech landscape, the Nfluence team designed a resource that displays more than 900 companies across the industry, providing clarity around industry leaders and key themes to watch. Organizing the industry in three main areas—Mental & Emotional Wellness, Workplace & Life Wellness, and Body & Physical Wellness—this map is your guide to an industry growing at a record pace.
The Nfluence team has tracked and analyzed more than 900 Wellness Tech companies—digging into the nooks and crannies of the space to root out growth signals and patterns that can be helpful to company founders and investors. We’ve compiled our analysis in our 2022 State of the Market: Wellness Technology report.
We are pleased to share key takeaways from our second Media and Music Salon Series (MMSS) event “What Makes a Modern Music Company in 2021?”. We had a highly engaged select group of thought leaders in business and finance exchanging views and comparing industry dynamics on what is happening in music today and we examine the evolving definitions and players in the music ecosystem today as well as the role of technology
Sun Jen Yung offers advice to music startups and entrepreneurs on getting their business funded, and what kind of strategic moves will help them succeed. The Big Takeaway: There are a lot of really exciting verticals for music outside of just the explosion of growth in streaming. Some of the verticals include gaming, social, and fitness where Sun predicts we are likely to see an influx of acquisitions in those sectors for music-related companies.
Despite bringing marketing and ad spend budgets to a temporary halt, the coronavirus pandemic created a world where people now spend considerably more time on social media than ever before. In parallel, new, and existing social media platforms have continued to expand their public audiences, and roughly 75% of companies maintain a budget for influencer marketing in 2021. Here, we explore the current trends in Influencer Marketing, review the impact of COVID-19, examine recent M&A and financing activity and share our Market Map of the key companies providing solutions in the space
We are pleased to share key takeaways from our first Media and Music Salon Series (MMSS) event “What are the Big Opportunities for Music Post-COVID: Diving Deep into Fitness, Gaming and Social?”. We had a highly engaged select group of thought leaders in business and finance exchanging views and comparing industry dynamics on what is happening in music today and the impact that COVID-19 has had on music and these sectors.
Customer data is increasingly crucial for companies for marketing and advertising and improve customer engagement and experiences. Increased awareness of customer data and privacy issues has put a spotlight on the industry, with ongoing moves to limit or eliminate key technologies such as cookies and MAIDs. We review the current trends in Consumer Data Analytics, review the impact for these trends and COVID-19 to M&A activity and share our Market Map on the many companies in the space.