Market Briefing: Influencer Marketing 2023 State of the Market
Adoption of Influencer Marketing strategies continue to increase. Our latest market brief covers key themes we are watching, total capital invested/deal count, M&A activity and competitive analysis of the influencer ecosystem.
Key Takeaways—How is the Metaverse Being Built?
In the fourth event in our Media and Music Salon Series — “How is the Metaverse Being Built?” — we curated a group of leaders in the media, technology, and music industries to share their thoughts on the evolving landscape of the Metaverse. Based on the group’s discussion and our own insights, we’ve compiled six key takeaways to consider as the Metaverse evolves.
The Summer of our Discontent?
The summer heat is in full swing, but market uncertainty may leave parts of the private capital markets in a persistent cooldown until later this year. As valuations recalibrate and dealmaking slows, comparisons have been drawn to the prior economic volatility of 2020, 2008, and even 2000 — but there are some key differences here.
CX/CE Platforms Address Employee Engagement Issues Caused by The Great Resignation, Investors Take Note
The trickle-down effects caused by worker shortages have been top of mind since COVID sent much of the workforce home, but the issues underpinning the “big quit” were brewing long before the pandemic. As a result, a focus on employee engagement has emerged as a strong trend in 2022, and CX/CE companies are deploying solutions to help employers attract more qualified candidates while keeping their existing employees happy.
Customer Experience & Engagement Nsights Map 2022
With the wave of accelerated digitalization prompted by the pandemic, companies of all sizes are implementing creative tactics to keep consumers engaged. Brick-and-mortar businesses have shifted focus to digital interface personalization and streamlined omnichannel offerings, while digitally-native companies have leveraged state-of-the-art customer experience technologies, more user-friendly platforms, and enhanced personalized communications efforts. To depict the evolution of market focus and innovation, our team has mapped out the customer experience and engagement industry in our 2022 CE CX Nsights Map.
Key Takeaways—2022 Wellness Technology Investment Trends
In the fifth event in our Mission-Aligned Growth Salon Series — “2022 Wellness Technology Investment Trends” — we curated a group of enthusiasts, investors, and industry executives leading the innovation and growth of the health and wellness space. Based on the group’s discussion and our own insights, we’ve compiled six key takeaways on consumer trends, innovative technologies, and market conditions impacting wellness investment activity.
Key Takeaways—The Creator Economy in 2022: Creators, Community, & Monetization
During the recent, third event in our Media and Music Salon Series—”The Creator Economy in 2022: Creators, Community, & Monetization”—a curated group of industry experts shared their thoughts on the evolution of the creator landscape. Based on the MMSS discussion and our own industry insights, we have put pen to paper on five major takeaways impacting the Creator Economy today, including how we define the term “creator,” the need for specialized tools to serve different types of creators and the niche communities within their audiences, the varying degrees to which creators emphasize monetization, and the effects Web3 may have on the creator economy.
Consumer Technology Nsights Map 2022
Consumers’ routines look very different today than they did 24-months ago—everything from work to buying food to exercise is infused with a bit more reliance on technology. We believe that while some of the Covid-induced spikes were more fleeting, there are lasting impacts and fundamental shifts in consumer behavior toward technologically oriented, digital-focused consumer brands. To depict the change in consumer preference for digital and omnichannel experiences, our team has mapped out the industry—specifically analyzing the fitness and food sectors—in our 2022 Consumer Tech Nsights Map.
State of the Market: Customer Experience / Customer Engagement 2022
Customer relationships have long been tied to the profitability and lifespan of brands—but COVID has turned up the heat. Efficient customer-focused solutions are now table stakes in the pandemic and work-from-home culture. No longer just a capability of enterprise organizations—companies of all sizes have started to adopt more personalized communication efforts, user-friendly platforms, and AI and data-centric solutions thanks to evolving technology offerings.
State of the Market: Consumer Technology 2022
Leaning on digital, omnichannel, and in-store technology ambitions, both consumers and brands are proving that digitalization and virtualization are here to stay in the wake of pandemic-induced shifts. We are seeing a rapid acceleration of consumer demand and investor appetites, specifically within the fitness and food tech spaces. The market is hot—but still presents great opportunities for investors and companies. We’ve compiled our analysis in our 2022 State of the Market: Consumer Tech report.
Wellness Technology Nsights Map 2022
Leveraging our extensive industry-specific knowledge of the wellness tech landscape, the Nfluence team designed a resource that displays more than 900 companies across the industry, providing clarity around industry leaders and key themes to watch. Organizing the industry in three main areas—Mental & Emotional Wellness, Workplace & Life Wellness, and Body & Physical Wellness—this map is your guide to an industry growing at a record pace.
State of the Market: Wellness Technology 2022
The Nfluence team has tracked and analyzed more than 900 Wellness Tech companies—digging into the nooks and crannies of the space to root out growth signals and patterns that can be helpful to company founders and investors. We’ve compiled our analysis in our 2022 State of the Market: Wellness Technology report.
Year in Review 2021
The technology sector is experiencing one of the biggest booms in its history, and the Nfluence Partners team is energized by the record-breaking growth we are seeing.