Our Thinking

Voices Behind the Music Podcast Episode

Voices Behind the Music Podcast Episode

Sun Jen Yung offers advice to music startups and entrepreneurs on getting their business funded, and what kind of strategic moves will help them succeed.  The Big Takeaway: There are a lot of really exciting verticals for music outside of just the explosion of growth in streaming. Some of the verticals include gaming, social, and fitness where Sun predicts we are likely to see an influx of acquisitions in those sectors for music-related companies. 

Market Briefing – Influencer Marketing : Q4 2021

Market Briefing – Influencer Marketing : Q4 2021

Despite bringing marketing and ad spend budgets to a temporary halt, the coronavirus pandemic created a world where people now spend considerably more time on social media than ever before. In parallel, new, and existing social media platforms have continued to expand their public audiences, and roughly 75% of companies maintain a budget for influencer marketing in 2021. Here, we explore the current trends in Influencer Marketing, review the impact of COVID-19, examine recent M&A and financing activity and share our Market Map of the key companies providing solutions in the space

Key Takeaways – What are the Big Opportunities for Music Post-COVID

Key Takeaways – What are the Big Opportunities for Music Post-COVID

We are pleased to share key takeaways from our first Media and Music Salon Series (MMSS) event “What are the Big Opportunities for Music Post-COVID: Diving Deep into Fitness, Gaming and Social?”. We had a highly engaged select group of thought leaders in business and finance exchanging views and comparing industry dynamics on what is happening in music today and the impact that COVID-19 has had on music and these sectors.

Market Briefing – Consumer Data Analytics: Q2 2021

Market Briefing – Consumer Data Analytics: Q2 2021

Customer data is increasingly crucial for companies for marketing and advertising and improve customer engagement and experiences. Increased awareness of customer data and privacy issues has put a spotlight on the industry, with ongoing moves to limit or eliminate key technologies such as cookies and MAIDs. We review the current trends in Consumer Data Analytics, review the impact for these trends and COVID-19 to M&A activity and share our Market Map on the many companies in the space.

State of the Market – EdTech (2021)

State of the Market – EdTech (2021)

The coronavirus pandemic sparked a worldwide remote learning experiment. While other sectors failed, the pandemic transformed a slowly developing EdTech industry from a ‘nice-to-have’ to a ‘must-have’, dramatically accelerating growth in the sector. Our report highlights the recent M&A and investment activity in the EdTech market and examines the impact of the pandemic on K-12, higher and corporate education.

State of the Market – Customer Experience & Engagement (2021)

State of the Market – Customer Experience & Engagement (2021)

The customer relationship paradigm continues to evolve rapidly as companies now focus on sustaining customer relationships by leveraging Customer Experience and Engagement technologies. The CX & CE Market Landscape is rich with innovation and consolidation. In this report, we highlight the key trends and companies shaping the market and review the M&A and investment activity.

State of the Market – Wellness Technology Q4:2020

State of the Market – Wellness Technology Q4:2020

Technology continues to transform the landscape of Digital Wellness. Increased awareness on general wellness continues to drive tailwinds in the digital wellness landscape. Here, we explore a set of key themes driving funding and acquisition activity, along with new strategies being explored by leading players in this landscape.

Fortune: Why the U.S. needs a national climate investment fund

Fortune: Why the U.S. needs a national climate investment fund

Nfluence’s Brewer Stone details the importance of the U.S. government establishing a $10 billion Climate Solutions Fund. The Fund would serve its core role of protecting citizens from catastrophe, in this case from the devastating consequences of climate change. This needed investment can play a critical role in speeding up the benefits of the best climate solutions in development today.

Fortune: Why India’s software startups are poised for global dominance

Fortune: Why India’s software startups are poised for global dominance

Co-written by Nfluence’s Brewer Stone. Building on longstanding leadership in IT services, Indian entrepreneurs are the global economy’s emerging SaaS powerhouse. Over just the past five years, India has gone from a modest SaaS ecosystem to more than 1,000 SaaS startups, of which more than 150 have exceeded $1 million in revenues.

State of the Market 2020 – Accessing the Private Capital Markets in Turbulent Times

State of the Market 2020 – Accessing the Private Capital Markets in Turbulent Times

We are facing unprecedented conditions in the private capital markets as result of the COVID-19 Global Pandemic—some of which are wholly unlike any other event in our lifetimes. As a result, founders and CEOs that are our core constituency must quickly adapt to the emerging economic reality. To assist them in their decision-making, we have prepared this guide for uncertain times.

State of the Market – Customer Experience & Engagement (2020)

State of the Market – Customer Experience & Engagement (2020)

The customer relationship paradigm continues to evolve rapidly as companies now focus on sustaining customer relationships by leveraging Customer Experience and Engagement technologies. The CX & CE Market Landscape is rich with innovation and consolidation. In this report, we highlight the key trends and companies shaping the market and review the M&A and investment activity.

State of the Market – EdTech (2020)

State of the Market – EdTech (2020)

EdTech continues to push the boundaries of education. Broader access to learning materials and ever-increasing data feedback continue to drive tailwinds in the EdTech landscape. Here, we explore a set of key themes driving funding and acquisition activity as well as identifying the players in this landscape.

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