2022 State of the Market: Consumer Technology

By:

Sun Jen Yung, Partner, Nfluence Partners
sun@nfluencepartners.com

Kelsey Vinson, Vice President, Nfluence Partners
kvinson@nfluencepartners.com

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Leaning on digital, omnichannel, and in-store technology ambitions, both consumers and brands are proving that digitalization and virtualization are here to stay in the wake of pandemic-induced shifts. We are seeing a rapid acceleration of consumer demand and investor appetites, specifically within the fitness and food tech spaces. The market is hot—but still presents great opportunities for investors and companies. We’ve compiled our analysis in our 2022 State of the Market: Consumer Tech report.