Market Briefing – Influencer Marketing: Q4 2021

By Gary Moon, Managing Partner, Nfluence Partners

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Despite bringing marketing and ad spend budgets to a temporary halt, the coronavirus pandemic created a world where people now spend considerably more time on social media than ever before. In parallel, new, and existing social media platforms have continued to expand their public audiences, and roughly 75% of companies maintain a budget for influencer marketing in 2021. Here, we explore the current trends in Influencer Marketing, review the impact of COVID-19, examine recent M&A and financing activity and share our Market Map of the key companies providing solutions in the space