Creator Economy: State of the Market – Fall 2023

Sun Jen Yung, Partner and Head of Digital Media, Nfluence Partners

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The Creator Economy encompasses 200 to 300 million individual creators, including social media influencers, bloggers, and videographers who produce UGC for social platforms like Instagram, TikTok, and YouTube. This report maps the Creator Economy, analyzes M&A and investment activity, and compiles key themes we are watching, with a focus on three subsectors – Creator Tools, Monetization of Content, and Creator Infrastructure.