Customer Data Platforms: Market Briefing – 2023

Brewer Stone, Partner, Nfluence Partners

John Batdorf, Partner, Nfluence Partners

John Sternfield, Managing Director, Nfluence Partners

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Nfluence continues to witness continued strong Customer Data Platform industry growth, as AI is increasingly being leveraged to enhance core CDP capabilities and companies leverage M&A to expand core functionality and capabilities both upstream and downstream. We examine key themes and review M&A transactions and capital raises across the broader CDP landscape to depict the trends and valuation movements in the space.