Influencer Marketing: 1H 2023 M&A Update

Gary Moon, Managing Partner, Nfluence Partners
gary@nfluencepartners.com

Kelsey Vinson Pols, Director, Nfluence Partners
kpols@nfluencepartners.com

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Adoption of Influencer Marketing strategies continues to increase. Our latest market brief covers M&A activity for the first half of 2023. Recently, many companies in the space have been focused on the consistency of their growth trajectories and turbulent private capital markets. As a result, we believe there is inherent pent-up acquisition demand that will accelerate into 2024.